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I created the “buy now” button for the very first online shop concept for Telstra. I spoke in front of 3,000 people at Semi-Permanent design conference. I founded and ran the Australian INfront design community and we ran Field Trip design conferences in Sydney and Melbourne as well as running design events at the Apple Store in Sydney. End of the day design made me money, but the lack of respect I had for myself as an artist made me quit.