#zentiptoself

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Facebook is Killing Your Website

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I’ve mostly enjoyed marketing on Facebook over the past decade. With ZEN Garage (est. 2011) we’ve had high highs and low lows but right now, we’re at our lowest low.

When Facebook added us to their “recommended” lists, they showed us that we could reach millions of potential customers each week through this medium, but like many ‘too good to be true’ things, it all went pear shaped pretty damn quickly; the boosting came to an abrupt end which then forced us to pay to reach the larger audience we had acquired.

Transparency as a theme for life is still very much in motion for me. Lately I’ve been posting on the ZEN Garage business page in a more personal manner; as me, one person, and not as a brand, company or whatever entity that some people might expect us to be.

Some of our recent shared posts have reached over 40k people, our own original content is getting anywhere from 2,000–15,000 and the engagement percentages are high. It’s amazing how much feedback I’ve gotten from the diverse posts made. Considering we left Facebook for a year and have only just come back on in the past month shows that the medium still helps you to reach a lot of people.

Ideally I’d like to run ZEN in the same way I run my Facebook profile. To run ZEN more personal than business. What would happen if I shut the ZEN Garage Facebook Page and instead ran ZEN from my own personal Facebook profile? All of this got me thinking about how Facebook could actually be hurting my business in the following ways:

– Facebook takes traffic away from blogs and hosted sites.

– Facebook requires that you cater to your audience, rather than allowing you to shape your audience.

– Facebook has too much control over content and marketing.

– You’re building an empire on someone else’s land

– Facebook connects you/your business with people you don’t actually want to market to.

– Facebook fans consist of people who actually aren’t customers anyway.

– Facebook can create a negative brand image of you from people posting negative crap on your page.

OK, so the negative points above are pretty damn depressing, but in reality it depends on how you look at it and how you choose to make it work for yourself. Right now we’re gaining in traffic. People are liking, commenting, and visiting. We’re getting traction and that’s a good thing.

Also; I enjoy Facebook, so really, wearing my marketing hat whilst on Facebook isn’t so hard, especially since I’m not trying to be anything but myself!

In conclusion: So should we delete our Business Facebook Page?

Probably not.

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The future of Australian INfront

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Discussions soon with my current Australian Infront business partners Damien and Zann. Are we going to put more energy into it, or is our work done? Since 1999 the Australian INfront has worked hard to inspire a community of Australian creatives to take inspiration from our own backyards instead of simply looking overseas to make it. Here are a few photos of Damien, Zann and I at work. It might be another lifetime ago for me, but INfront moments, including all who were the original founders with me back in 1999 are special moments.

Our work is done – Australian INfront – 1999-2019.

Visit: http://www.australianinfront.com.au

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Shooting the shit with Seany Tee

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I caught up with old Graphic Design mate Sean Torstensson yesterday, we’ve been friends since I launched the Australian INfront in the late 90’s. Sean was a founding member and he was on the stage beside me when we presented INfront at Semi-Permanent too.

Sean’s always been the young picture of potential to me, but over the years I felt the kid needed to pull his thumb out of his bum and turn attitude into genuine confidence. I’m sure I deal “tough love” harder than most, so I know Sean’s copped it hard from me over many years… funny then that even after all these years I find myself once again kicking him in the bum!

One of Sean’s inspirational quotes came up on my feed and I lost my shit:

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I wrote in response: I’m in NO WAY AT ALL responsible for what comes out of other PEOPLES (why ppl?!) mouths Sean! I say everyone should take more responsibility for what comes out of their mouths, no? Your quote is in 2 parts, first part is hella confusing, 2nd part is pretty logical. IE: listen to people, if you do you might find greatness (also, why use the money related term of ‘gold’ here Sean? Very curious as to why people’s good words need to be associated with money?).

Sean dodged my response, which really took me by surprise (you can check the to-and-fro post responses here. After much blasting was done Sean thought it would be better to catch up in real life instead of Facebook. I agreed and yesterday I gave it to him even harder, no filter.

“As a Designer you’re a communicator Sean and you should know better than to completely confuse, or in this case, misuse words for no good reason. There’s nothing left-of-field about the first part of the quote, it represents victim blaming! You gotta stop caring for the fans who just put love hearts under every post and understand that the people who have taken the time to write long constructive posts are the real fans… and WTF you still using this light blue flowers background shit since the late 90’s?!” etc etc.

Amazingly Sean sat there with a grin on his face and just deflected the lot with “well that’s your opinion Justin”.

I give up! In the words of the great Elon Musk: “If you can’t beat them, join them!”. Sometimes acceptance might be the only way forwards? Less expectations, more rock pool.

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It’s the me

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Honing in the Quetiapine

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I still have maybe a couple of coffees a day, 2–3 jays a day, or a ciggy or 2 if I’m out and about, or a glass of wine or 3, or a beer or two when the boys are over, but Quetiapine (also sold under the trade name Seroquel) is the only thing I’m taking consistently now.

Quetiapine is an antipsychotic used for the treatment of bipolar disorder, major depressive disorder and schizophrenia (my Ex-fiancé warned me that if I smoked bongs for too long I’d go schizo!). It’s also widely used as a sleeping aid.

I’m on Quetiapine to stabilise my mood swings and I’m also using it as a sleeping aid. Quetiapine was prescribed to me as an add-on drug to antidepressants, but I dropped the antidepressants 2 weeks ago and I’ve felt better since (the libido issues and constipation issues I got from Effexor are no more). Thing is, these tiny little pink 25mg Quetiapine pills have come to the fore now, and I’m finding myself trying to experiment with them a little as I feel like I have to.

Generally speaking, I used to think that girls have quite consistent mood swings. A wave with not too many extreme highs, nor lows. Guys on the other hand I always akin to an elastic band. Pull and stretch all the way back, then BAM! Let it all go.

Right now it’s midday. I’ve had a coffee and breakfast and I’m about to catch up with an old mate in an hour or so. My mood is pretty frantic, short breaths, brain is going a million miles an hour. I’m thirsty AF. I can’t type fast enough. I feel a bit high, less of a weed high, more of a lack of sleep feeling.

The Quetiapine helps me sleep (30 or so minutes after taking 75g my eyelids get heavy and I get 6 hours solid sleep. The sleep has greatly improved my concentration and motivation. This is quite obvious if you look at all the output I’m having lately. My appetite has skyrocketed (weight gain is a know side effect of Quetiapine) and now I find myself eating at least 3 meals a day (up from 51kgs to 59kgs now).

A lot of people use Quetiapine as a sleeping aid to “knock them out”, which kinda scares me, but my research leads me to believe that it’s not a drug of choice for suicide victims, as reports shows that people who have overdosed on Quetiapine landed up in comas and not death .

My doc assures me Quetiapine is not physically addictive, but neither is weed right? So really, it’s the psychological addiction I’m more worried about.

On the streets Quetiapine is sometimes called Susie Q, Quell, Q, or Squirrel. Crushed and snorted (I’ve yet to try this), Quetiapine is abused for a recreational “high”. None of this surprises me as I’ve felt high as a kite on this stuff since day 1, sometimes for hours at a time throughout the day, sometimes it comes in waves.

I feel the Quetiapine high pretty much from the moment I wake up through to bed time (usually 6am — midnight). If I dunk 3 pills at the recommended time of 8–9PM I got to bed way too early and wake up way too early too. Having them just before bed seems to suit me a lot better.

The high I feel throughout the day is a bit like a weed high, but also feels like an ecstasy pill coming on; you know, that tingly wiry feeling you get in your fingers when an e starts to kick in. I also have waves of extreme light headedness, not to the point of fainting or anything, but it’s a strange top of the brain and in the temples tingle, sometimes an almost anti-gravity/brain in a bubble like feeling which I get especially when I move my head too suddenly.

My low dose of 75mg/day is nothing in comparison to dosages some people take (up to 800mg a day for more extreme cases) but what’s becoming clear as I do more research on Quetiapine is that it’s more important to figure out when to take these pills, and how much.

So to wrap it up, here are some observations:

3 (75mg) pills a night = 6hrs sleep and the next day is a damn productive day through to midnight.
2 (50mg) pills a night and I wake up cold as my T-Shirt is drenched with sweat. I then toss and turn a fair bit but I get back to sleep (whereas I would usually have shot out of bed and punch 4:20 AM cones.
If I take the 3 pills a night, smoke a jay then jump right into bed stoned I go into a scary deep place where I feel I’m not in control of my body. I will my arms and legs to move but they won’t initially, making me feel trapped in my own body for a short moment. At this stage I focus on getting my arms and legs to move, and when I finally start to feel myself taking control of my own limbs again I end up waking up from the nightmare.
I’m not sure exactly what steps I’m going to take from here. I have another meeting with Dr Hyde soon so I might just sit tight and see if he’s got any recommendations for me; be it a stronger dosage, or a new drug altogether.

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Capiche?!

We couldn’t care less for people who don’t get us.

If you were a fan before, but aren’t anymore, maybe we need a rebate bin or something so you can return your ZEN gear to us.

We’re much more keen on assholes unfollowing us and letting us post whatever we love, and sell what we want, whenever we want.

We are an anti brand, and always will be.

#itsokifyoudontgetit isn’t meant to be an attack on you, it’s simply saying that if you don’t like us it’s TRULY… OK! No pressure, no judgement! It’s all g! We ain’t forcing you to get us, nor are we upset that you don’t get us!

Capiche?!

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Kurt x ZEN

If you’re a sexist, racist, homophobe or basically an asshole, don’t buy ZEN gear. We don’t care if you like us, we hate you.

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It was cool to be a feminist once.

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In 1991 Nirvana’s Nevermind was passed around the back of the school bus home like a dooby from hell.

My world was a better place with Kurt Cobain in it.

Kurt Cobain: “I even thought that I was gay, I thought that might be the solution to my problem … I had a gay friend. And then my mother wouldn’t allow me to be friends with him anymore, because, um, well, she’s homophobic.

Because I couldn’t find any friends, male friends that I felt compatible with, I ended up hanging out with the girls a lot, I just always felt that they weren’t treated with respect. Especially because women are totally oppressed.”

In the liner notes of In Utero (their last studio album), Cobain wrote, “If you’re a sexist, racist, homophobe or basically an asshole, don’t buy this CD. I don’t care if you like me, I hate you.”

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