For a good part of last year I was working with Grant from MC Cyclery on a business plan to launch a new cycling concept shop in the city. Unfortunately things didn’t quite work out to plan and I bailed out of the business. Good news is that Grant forged on and he’s just about to launch with a bang.
This viral video is amazing. It’s going to get out there, and then some. The typography was done by Daniel Dittmar (who’s awesome), not sure who did the video (I assume Flood) but it’s so good I’ve watched it 3 times already!
For more, visit: http://ridesydney.com